{"id":7545,"date":"2022-08-16T12:41:08","date_gmt":"2022-08-16T10:41:08","guid":{"rendered":"https:\/\/gamesforest.club\/blog\/?p=7545"},"modified":"2022-08-16T12:50:37","modified_gmt":"2022-08-16T10:50:37","slug":"sustainable-travelling-an-interview-with-jiri-kupiainen-ceo-of-matchmade","status":"publish","type":"post","link":"https:\/\/gamesforest.club\/blog\/sustainable-travelling-an-interview-with-jiri-kupiainen-ceo-of-matchmade\/","title":{"rendered":"Sustainable travelling \u2014 an interview with Jiri Kupiainen, CEO of Matchmade"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7545\" class=\"elementor elementor-7545\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35362b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"35362b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34f6613\" data-id=\"34f6613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7757ae9 elementor-widget elementor-widget-image\" data-id=\"7757ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/gamesforest.club\/blog\/wp-content\/uploads\/2022\/08\/Jiri-linkedin-1024x535.png\" class=\"attachment-large size-large wp-image-7549\" alt=\"\" srcset=\"https:\/\/gamesforest.club\/blog\/wp-content\/uploads\/2022\/08\/Jiri-linkedin-1024x535.png 1024w, https:\/\/gamesforest.club\/blog\/wp-content\/uploads\/2022\/08\/Jiri-linkedin-300x157.png 300w, https:\/\/gamesforest.club\/blog\/wp-content\/uploads\/2022\/08\/Jiri-linkedin-768x401.png 768w, https:\/\/gamesforest.club\/blog\/wp-content\/uploads\/2022\/08\/Jiri-linkedin-700x366.png 700w, https:\/\/gamesforest.club\/blog\/wp-content\/uploads\/2022\/08\/Jiri-linkedin-1100x575.png 1100w, https:\/\/gamesforest.club\/blog\/wp-content\/uploads\/2022\/08\/Jiri-linkedin.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f31c61 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"0f31c61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0a5b1f\" data-id=\"c0a5b1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f35627 elementor-widget elementor-widget-text-editor\" data-id=\"3f35627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hello everyone,\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">At GamesForest.Club, we pay a lot of attention not only to reforestation and conservation of forests but also to what the gaming companies can do in their daily operations to preserve the environment and conquer climate change. Travelling plays a significant role in the gaming industry: commuting, going to conferences, attending meet-ups and networking events, travelling between offices, and meeting with partners and clients. Fortunately, it is also an excellent opportunity to show your mindful and sustainable approach and make a difference for the future.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Therefore, we have interviewed <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/jirikupiainen\/\" target=\"_blank\" rel=\"noopener\">Jiri<\/a><\/span>, a CEO of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/company\/matchmadetv\/\" target=\"_blank\" rel=\"noopener\">Matchmade<\/a><\/span>, who is not only an expert in the gaming industry but also has a fantastic experience in sustainable travelling. Jiri has travelled to multiple conferences and events and is now ready to share his expertise about the best and most efficient travel methods while also minimising the damage to our nature.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0aed258 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"0aed258\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161fdf\" data-id=\"3161fdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbeb8d5 elementor-widget elementor-widget-text-editor\" data-id=\"bbeb8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>Hello Jiri! Thank you very much for sharing your experience with us. Let\u2019s start with the main concept: what does sustainable travelling mean to you?<\/b><\/h4><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It\u2019s been a big source of cognitive dissonance for me for sure. Travel is hugely important to me both in the hippie \u201cbringing people together\u201d sense as well as an important part of business, but I\u2019m also keenly aware that all the jetting around done by my friends and business partners can\u2019t go on like this. So I\u2019m trying to raise awareness of other ways of getting around and thinking of travel in my own admittedly limited ways, like posting about my extensive train trips on LinkedIn.<\/span><\/p><p>\u00a0<\/p><h4><b>How do you usually commute to work? Go on vacation? On a business trip?<\/b><\/h4><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Commuting to work nowadays mostly means changing rooms (we\u2019ve always been very remote-friendly and remote-first for a long time now at Matchmade), but when we still had an office in Berlin I would ride my bike there. For longer distance travel, I\u2019m trying to give up flying completely, and so in practice most of my business trips are done by train, and most of my personal trips are done by electric car. I\u2019m intimately familiar with the Berlin-London train trip as well as all the charging stations on the Berlin-Helsinki route.<\/span><\/p><p>\u00a0<\/p><h4><b>What was the most memorable environmentally friendly trip? Why?<\/b><\/h4><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">I did a lot of Interrail travel when I was younger &#8211; just felt like a fun way to see the world, even though I wasn\u2019t necessarily as aware as I\u2019m now of the massive difference in emissions between rail and plane travel. Trains are such a magical way to travel &#8211; you can see the landscape change, you meet new people, everything just feels much more human.<\/span><\/p><p>\u00a0<\/p><h4><b>Do you reduce\/offset your carbon footprint after travelling?<\/b><\/h4><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Offsetting is a complicated topic, but I\u2019ve typically made one larger donation every year to offset my travels. Going forward we hope to just do this through GamesForest.Club for the entire company.<\/span><\/p><p>\u00a0<\/p><h4><b>What can you tell people who say that sustainable travelling is more expensive and\/or time-consuming?<\/b><\/h4><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Don\u2019t get me started on how messed up subsidies for different forms of travel are right now. I wish our politicians would grow some spines and rapidly shift the subsidies given to the airline industry to sustainable forms of travel. So yes, it unfortunately can be more expensive today to travel in a sustainable manner, but that will hopefully change.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">As for the time spent, we should reset our expectations and move away from the modern ultra-efficiency mindset. When people hear \u201c8 hours on a train\u201d, they often equate that with \u201c8 hours on a plane\u201d, and that\u2019s completely wrong. 8 hours on a train passes quickly &#8211; you can easily get work done, you have plenty of space to move around, there\u2019s endless pleasant scenery outside the window, etc. Travel is a part of the trip and something you should make the most of, not \u201cunproductive time\u201d.<\/span><\/p><p>\u00a0<\/p><h4><b>What should travelling to the conferences look like in the future?<\/b><\/h4><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">I think the whole business development scene will look very different in the future. I don\u2019t see physical events going away, but it could be that in the future people doing business development work will be much more nomadic, slowly travelling around the world, meeting with business partners and attending events at a very different pace to today. Long distance flights probably won\u2019t go away, but people will hopefully become much more aware of the emissions cost of these &amp; think twice before flying transatlantic for a couple of days at GDC. And I\u2019m happy to see more and more people switching to train travel for inter-EU trips already!<\/span><\/p><p>\u00a0<\/p><h4><b>What\u2019s your next conference and how do you get there?\u00a0<\/b><\/h4><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Gamescom! I have some meetings in Paris and Amsterdam before heading to Cologne, so looking forward to several awesome train trips in the next couple of weeks.<\/span><\/p><p>\u00a0<\/p><h4><b>If you had a huge billboard and you could put any message on it, what would you say to the gaming industry?\u00a0<\/b><\/h4><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Our industry reaches 3 billion people, and those people vote. Let\u2019s make sure the politicians hear the call for climate solutions today.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Thank you very much, Jiri!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4076820 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"4076820\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4360f15\" data-id=\"4360f15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11beea2 elementor-widget elementor-widget-text-editor\" data-id=\"11beea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We, at GamesForest.Club, has recently introduced a new way of sustainable travelling to gamescom! <span style=\"text-decoration: underline;\"><a href=\"https:\/\/gamesforest.club\/blog\/gamesforest-club-at-gamescom-2022\/\">Check out our exclusive GamesForest.Pins and learn how you can reduce your carbon footprint with them.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hello everyone,\u00a0 \u00a0 At GamesForest.Club, we pay a lot of attention not only to reforestation and conservation of forests but also to what the gaming companies can do in their&#8230;<\/p>\n","protected":false},"author":11,"featured_media":7547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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